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My work Quiet Revolution

Quiet Revolution (QR) strives to empower introverts in a world that idealizes extroversion.

Co-founded by Susan Cain, bestselling author of Quiet, QR offers research-based solutions for implementing its “Quiet Ambassador Program” in companies and schools to improve employee/student engagement, leadership models, organizational performance, and innovation. Its website, Quietrev.com, is home to resources for introverts to find community and for anyone who’s curious about the introverted experience.

As QR’s first community and social media manager, I faced unique challenges:

  • How do we engage and mobilize introverts (people who tend to dislike group activities) to join a community?
  • How does the introversion-extroversion continuum affect the way people interact online vs. offline?
  • In a culture that largely perceives quietness with negative connotations, how do we rebrand “quiet” into a word that people want to identify with?

  • By contemplating these questions with my teammates, I helped shape the company’s community strategy, content strategy, and brand.

    My first accomplishment was establishing QR’s community guidelines. As with any digital platform, it’s critical to build a safe and sustainable online space for your community to thrive. For the QR community, it was especially important to foster an environment where all voices feel safe to speak up and feel heard. The guidelines along with active comment moderation/engagement helped set the tone and foundation for thoughtful interactions to flourish across all platforms.

    I also led and executed community engagement and social media strategies that increased QR’s social media following by 125k on a shoestring advertising budget. The #RethinkQuiet campaign that I produced with the design team helped to challenge common misconceptions about introversion/extroversion. The campaign also facilitated an ongoing conversation about reclaiming “quiet” as an empowering word that promotes belongingness.

    If you ask me what brought me the most joy while working at QR, I would say launching and hosting #QuietHour — a live chat series where a weekly question was presented for the community to discuss and ponder together. It was simply the introvert’s version of happy hour. The series helped drive retention and engaged hundreds of people nearly every week.

    Another joyful memory was “quiet mornings,” in which the team observed no company meetings before noon. Oh, solitude-filled mornings! I’ll always be grateful to the team and company culture that encouraged me to bring my best self to work.

    Visit:  www.quietrev.com →

    Thanks to
    My brilliant QR colleagues who helped me adopt a growth mindset. Endless gratitude to the QR community and Susan Cain.

     

    #RethinkQuiet Campaign

    Quiet means so much more than silent. Or timid. Or shy. What does “quiet” mean to you? #RethinkQuiet

    Quiet Revolution #RethinkQuiet

    #RethinkQuiet Fact: A key difference between introversion and extroversion is their response to dopamine (the brain’s reward system). Arm yourself with more self-knowledge: http://bit.ly/join-Quiet

    Quiet Revolution #RethinkQuiet Fact

    #RethinkQuiet: Raising your hand isn’t the only way to engage in a classroom that can’t stop talking. Why do you think schools need to rethink class participation grades?

    Quiet Revolution #RethinkQuiet

    #RethinkQuiet Fact: Everyone can benefit from offices with space for solitude.

    Quiet Revolution #RethinkQuiet

    Quiet Revolution will always support the yin-yang relationship between the introverted, extroverted, and those in between. Why? The world can benefit from our balance now more than ever. #RethinkQuiet

    Quiet Revolution #RethinkQuiet

    Need a break to restore your energy? Tell your loved ones that alone time is essential to you—it allows you to be more present for them. #RethinkQuiet

    Quiet Revolution #RethinkQuiet

     

    User-Generated #RethinkQuiet Content

    Quiet Revolution #RethinkQuiet

     


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